From the Jessica Esch: Fill in the Blanks exhibition
"And I think one of the things that I’m supposed to do is to say, It’s a Pepsi, OK? It’s not a soda. It’s a Pepsi. It’s a specific thing. Say what you mean. Say what you see. Make a photograph, if you can, for the reader." -Stephen King
Stephen King, The Art of Fiction No. 189, Interviewed by Nathaniel Rich & Christopher Lehmann-Haupt, The Paris Review, Issue 178, Fall 2006. (Page 16)
Olivetti Lettera 25 typewriter
Maine Apples McIntosh label
4" x 6"