Branding and Communications
Brand Dialogue & Discovery
This is an interactive, guided dialogue centered on connecting people in a deeper, more meaningful way. This process is about engaging participants, uncovering the best of an organization, and uncovering hopes and dreams. Our ultimate purpose is for participants to discover, define, and embrace the organization’s brand.
Based on this dialogue, we create a brand story and core messages that serve as the foundation for all future marketing efforts. Additional deliverables might include a strategic brand, key initiatives, and marketing activities.
This is an interactive process centered on small group dialogue and/or one-on-one conversation. It is based on the art of asking meaningful, insightful, and interesting questions and then listening, really listening. Ultimately, it is about unearthing stories.
After all, there is nothing more powerful than a story. Whether told through words, pictures, actions, or behaviors, stories are how we celebrate the past, embrace the present, and create the future. They are how we communicate and connect with each other, the community, and the marketplace. Story Mining© includes four phases:
- Prepare to dig
- Mine stories
- Extract story ideas
- Deposit stories for use in upcoming marketing activities
We listen closely, probe, and sketch while people process their big ideas aloud. This clarifies and sharpens their thinking, as well as provides a visual map for future reference so they can move forward intentionally.
Once we partner with clients to discover their brand story and mine stories, it’s time to walk the talk We realize organizations engage in marketing activities to build brand and drive profit. We also believe clients have a responsibility to tell their story, communicate their purpose, shed light on their people, and share the benefits of their products and services.
We do this by developing and executing an integrated, flexible, and straightforward marketing communications plan, including strategies such as:
- Content Development
- Writing and Illustrations
- Social Media